Trademark & Patent Attorney - Law Offices of Leo Mikityanskiy

Choosing a trademark can be an overwhelming task. There are many factors you need to take into account when finding the one that is perfect for your company. Additionally, there are also some highly common mistakes that are often made when trying to settle on this vital business decision. In this article, you will hopefully learn about the five mistakes you should avoid when choosing a trademark so that you can ultimately make an informed decision for your business. 

Remember that a trademark and patent attorney is the most qualified person to answer your pressing questions and assure that you make sound and consistent legal decisions throughout this process.

Mistake #1: Exploring too many options

While it’s good to look over a few options, you don’t want to overwhelm yourself by looking at too many. You also do not want to try and make a decision when you are feeling tired or stressed, because your emotions greatly affect your judgement. Consulting a trademark attorney may be very beneficial in helping you consolidate your options.

Mistake #2: Having a narrow focus on one product or service

A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of products or services. A trademark does not have to be geared toward a specific product or service. There are many examples of trademarks that refer to an entire line or even an entire company.

Mistake #3: Creating a long list of potential names

Ask yourself these questions when brainstorming potential names: 

  • Does the name reflect your company’s values? 
  • Is it easy to pronounce? 
  • Is it memorable or catchy? 
  • Does the name resonate with your company name or product name? 
  • Can you protect the name by registering it as a trademark?

Mistake #4: Considering only the name of the product or service

While you don’t want your list of possible trademarks to be a mile long, it’s important to still think outside the box to generate some unique ideas. Brainstorm different possibilities for your business or product to see if they are available. You may find that while one name you originally considered is not available, you can still capitalize on one of your other great ideas.

Mistake #5: Settling on a generic name

Choosing a generic name can do much more harm than good. When you settle for something generic, you are building your business on the foundation of other brands’ successes by default—this is not always a wise strategy. Positioning your organization as something unique and valuable in your industry is essential to success. A trademark attorney in Brooklyn may be able to steer you in a more direct and accurate direction for your immediate business needs. 

Our Brooklyn trademark attorneys can easily answer your questions about what is or isn’t appropriate for you to use in your branding. They can also help you with other legal issues related to trademarks.

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